Sustainability as a business strategy — more than a green label
I see sustainability as an engine of business development -- not just a green label. For me, it's about smart, long-term decisions that benefit both the company and the outside world. Sustainable business is profitable business, and I help you build efficient and resource-smart structures that create real competitive advantages.
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Better resource consumption leads to better profitability
Sustainability and profitability are not opposites — quite the opposite. By optimizing resource consumption, energy efficiency and production flows, companies can reduce costs while reducing their environmental impact. Smarter material choices, circular business models and digitalisation are just a few examples of how sustainable initiatives can generate direct economic benefits. Efficient businesses are not only more sustainable — they are also more profitable.
One instance on this comes from one of my previous projects in tiles and ceramics, where some manufacturers highlight that they work with a high level of reuse. Reuse in this case means that tiles from failed production series are ground down and reused in a new batch. It may sound positive, but in reality you are wasting huge amounts of energy by manufacturing two batches of tiles rather than ensuring that the first production keeps the right quality from the start.